JIIT

Academic Experts

Dr. Purwa Srivastava

Assistant Professor (Grade II)

purwa.srivastava@jiit.ac.in

Biography

Dr. Purwa Srivastava is a finance academician with over 8 years of teaching experience and 3.5 years in the banking sector. She has taught subjects such as Financial Management, Security Analysis, Financial Accounting, and Financial Modelling at institutions including Amity University (Noida), NorthCap University (Gurugram), and ABES Engineering College (Ghaziabad). She has published several research papers in Scopus, SSCI, ESCI, and ABDC-indexed journals, focusing on financial markets, institutional investor behavior, and stock price dynamics. Dr. Srivastava co-authored a book on the Silver Economy (2025) and holds a design patent for an AI-based payroll kiosk. She has presented papers at international conferences and has organized national workshops on Power BI and research methods. She has to her credit ICSSR-funded projects on financial inclusion and social security. Her work integrates econometric modelling, financial policy analysis, and fintech innovations for inclusive development.

Research Highlights

Dr. Purwa Srivastava’s research primarily focuses on Stock Markets, Financial Instruments, Banking and Financial Institutions, Mutual Funds, and Corporate Finance. She has published extensively in Scopus, SSCI, and ABDC-indexed journals, analyzing investor behavior, volatility spillovers, and mutual fund performance using econometric and machine learning tools. Her work also examines the role of financial institutions in promoting inclusion and effective policy. With expertise in Financial Accounting, Management Accounting, and Financial Management, she bridges academic theory with practical economic applications. Dr. Srivastava’s studies contribute to a deeper understanding of capital market dynamics, institutional efficiency, and strategic financial decision-making in emerging economies.

Areas Of Interest

Stock Market
Financial Instruments
Banking and Financial Institutions
Mutual Funds
Carbon footprints
Volatility studies
Fintech and fraud
macroeconomy.

Publications

Sahoo M, Gupta M & Srivastava P ., "Does Information and Communication Technology and Financial Development Lead to Environmental Sustainability in India ? An Empirical insight", Telematics and Informatics. Elsevier Ltd, (2021). (SSCI, Scopus )
P Srivastava, & S Varshney “Domestic institutional investors and Sectoral indices of India: a Toda Yamamoto approach”, Iranian Economic Review, Vol. 27, No.1, pp 187-208 (2023). (Scopus)
P Srivastava, & S Varshney “Investment pattern of domestic institutional investors”, International Journal of Business Innovation and Research ,Vol 31 , No. 4, pp 433-455 (2023).(Scopus)
P Srivastava, & S Varshney., “How volatility effect the behaviour of institutional investors”, Global Business Economic and Review, Vol. 27, No. 1, pp 43–71 (2022). (Scopus)
R. Wadhwa, V. Chaturvedi, P. Srivastava, et al., “Factors affecting perception of Generation Z and Generation Alpha towards purchase of automobile variants: An environmental perspective,” Environ. Soc. Psychol., vol. 10, no. 4, p. 2834, (2025), doi: 10.59429/esp.v10i4.2834. (Scopus)